Western International LLC (Geepas)
Are you an experienced Area Sales Manager with a background in departmental sales and leadership? Western International LLC (Geepas) in Doha seeks an ASM – Departments with 5-10 years of strong FMCG / retail sales experience. This role involves leading departmental strategy, team performance, budgeting, and exceeding sales targets across several product departments.
About Western International LLC
Western International LLC, under the Geepas brand, is a well-known electronics & home appliances retailer in the GCC. They distribute and market a range of product lines including electronics, home & kitchen appliances, personal care, lighting, and lifestyle. The company is known for its retail presence, strong brand partnerships, and focus on customer service and market penetration. (Geepas official contact details Qatar: Bu Sulba Warehousing Park, Doha)
Job Overview
Location: Doha, Qatar
Job Type: Full-Time, Permanent
Department: Sales / FMCG / Retail – Departments Management
Reports To: Regional Sales Manager / Head of ASM
Education: Bachelor’s degree in Business, Sales, Marketing, or related field preferred
Experience: 5-10 years in sales & retail, with experience in departmental oversight (e.g. electronics, home appliances, lifestyle, etc.)
Gender: Open
Role – ASM – Departments
You’ll oversee performance of several retail departments, lead departmental sales growth, manage a team of sales supervisors and department staff, and ensure each department meets its sales, margin, and operational targets. You will also be involved in budgeting, stock planning, promotional execution, inventory oversight, and performance analysis.
Key Responsibilities
Develop departmental sales plans & strategies aligned with regional targets.
Lead, coach, and manage department managers / supervisors to deliver performance in their respective areas.
Monitor sales, margins, stock levels, and departmental P&L; take corrective actions where needed.
Coordinate with merchandising, supply chain & inventory teams to ensure product availability, optimize inventory turnover.
Execute promotional campaigns, new product launches, seasonal offers across departments.
Analyze sales data, customer behavior, and market trends to inform decision-making.
Ensure customer satisfaction standards are maintained, staff trained in product knowledge and customer interaction.
Manage departmental budgeting, expense control, planning for manpower, visual merchandising etc.
Required Qualifications & Skills
Proven track record (5-10 yrs) in retail sales / departmental management in FMCG or consumer electronics / appliances.
Strong leadership & team management skills.
Good analytical capabilities — comfortable with sales data, KPIs, reporting.
Excellent communication & negotiation skills.
Strong organizational skills; ability to multitask across departments.
Proficiency with MS Excel, sales dashboards, and transactions / inventory systems.
Salary & Market Insight
In Qatar, Assistant Manager / Area Sales Manager roles with department oversight often earn in the range of QAR 8,000 to QAR 12,000/month, depending on experience, department scope, and company size.
Compensation may include incentives / commissions, benefits like housing / transport, depending on the employer.
What We Offer
Opportunity to manage multiple retail departments in a recognized regional brand.
Exposure to high value product lines (electronics, appliances, lifestyle) and promotional campaigns.
Performance incentives and room for career progression to senior sales leadership roles.
Location & Work Conditions
Based in Doha; frequent in-store presence, multi-department coordination.
Full-time retail schedule; may include weekends, public holidays, and overtime during peak seasons.
Growth & Career Path
From ASM – Departments → Senior ASM / Regional Sales Manager → Head of Sales / Country Sales Director.
Opportunity to lead larger teams, multiple regions, or take ownership of bigger departmental portfolios.
How to Apply
Submit your application through the Naukrigulf listing ASM – Departments – Western International LLC (Geepas, Ref: #151025000156). Be sure to include:
Detailed CV showing departmental sales / retail management experience
Examples of sales/KPI growth, team leadership, budgets you managed
Your availability, expected salary range, and any relevant certifications
Apply Here – ASM – Departments — Western International LLC | Qatar
