Sawaid Recruitment is hiring a City BTL & Field Marketing Lead for Noon Supermall across key Saudi cities (Dammam, Al Hufuf, Makkah, Madinah) on a 3-month contract (with potential extension). You will be the face of the brand on the ground, executing BTL (Below-The-Line) initiatives, managing local marketing teams, and driving growth in app installs and customer orders.
About Company
نوظف الكوادر السعودية على برنامج أجير لإسناد السعوديين، التابع لمبادرة وزارة الموارد البشرية والتنمية الاجتماعية التي تهدف الى رفع نسبة التوطين لدى المنشآت. We employ Saudi cadres on the Ajeer Program for Supporting Saudis, which is affiliated with the initiative of the Ministry of Human Resources and Social Development, which aims to raise the percentage of Saudization in establishments.
About the Role
Location: Dammam, Hufuf, Makkah & Madinah, Saudi Arabia
Contract Type: 3 months, extendable
Department: Field Marketing / On-Ground Activation
Reports To: City & Field Marketing Manager / Regional Sales Lead
Experience Required: 3–6 years in field marketing, retail operations or city growth
Languages: Arabic & English (bilingual preferred)
Key Responsibilities
Lead, plan, and run BTL marketing campaigns in your city: malls, universities, neighborhood stores.
Recruit, train, and manage field promoters/vendors; set KPIs around app downloads, conversions, and brand visibility.
Identify high footfall zones for activations and on-ground community engagement.
Develop partnerships with local retailers, universities, and affiliates.
Track campaign performance and ROI; prepare weekly dashboards and reports.
Required Skills & Profile
3–6 years’ experience in field marketing, retail activation, or city-level sales / growth.
Proven ability in managing teams of promoters and executing on-ground campaigns.
Bilingual (Arabic & English) with strong leadership, communication, and interpersonal skills.
Energetic, results-oriented, and knowledgeable about local markets.
Salary & Market Insight
Listed salary for the role: SAR 6,000–7,500/month as per the job ad.
Marketing salary averages in Saudi Arabia range from SAR 4,865–7,297/month for mid-career professionals.
For roles combining field execution with leadership, the salary is likely on the higher end of the scale.
What We Offer
A hands-on role with high visibility and impact in key Saudi cities.
Experience building and scaling on-the-ground activation teams.
The chance to work on app-driven growth campaigns (installs, order conversions).
A contract role with potential for extension, based on performance.
Professional experience in BTL/field marketing within the fast-growing e-commerce / retail sector.
Work Conditions
On-the-ground field work across malls, universities, stores, and high footfall areas.
Weekly reporting and performance tracking.
Requires passion for activation, execution, and real-time marketing feedback.
Potential Career Path
City or Regional Field Marketing Manager
Head of Activation / BTL Lead
Growth or City Sales Lead
Brand Marketing or Partnerships Lead
How to Apply
To apply for City BTL & Field Marketing Lead – Ref: #5383416, submit:
Your CV emphasizing field marketing or BTL experience.
Examples of previous campaigns or team leadership roles.
Your availability, notice period, and expected monthly compensation.
Apply Here – City BTL & Field Marketing Lead – Sawaid Recruitment | Dammam Saudi Arabia
