Marketing Specialist – Travel & Tourism Career in UAE

Love travel, tourism experiences, and telling stories that inspire people to explore? We are hiring a Marketing Specialist in the Travel & Tourism sector, based in the UAE. In this role, you’ll help shape how we attract tourists, promote travel products, and grow brand presence both digitally and offline — all while learning and growing in an exciting industry.

Job Overview

• Location: UAE  Dubai

• Job Type: Full-Time, Permanent

• Department: Marketing / Travel & Tourism / Brand / Digital

• Reports To: Marketing Manager / Head of Marketing / Travel & Tourism Lead

• Education: Bachelor’s degree in Marketing, Communications, Hospitality, Travel & Tourism or related field

• Experience: 2-4 years in marketing roles; preference for experience in travel / tourism / hospitality industries

• Gender: Open to all

Role – Marketing Specialist (Travel & Tourism)

You will plan, coordinate, and execute marketing campaigns that promote travel experiences, packages, and destinations. From digital marketing (social media, email, content) to offline promotions (events, partnerships, brochures), you’ll help build our brand, engage customers, and drive bookings or inquiries. Your work will involve creative content, performance tracking, and collaboration with travel partners.

Key Responsibilities

• Develop and execute marketing campaigns (digital and offline) to promote travel packages, destinations, experiences.

• Create content: social media posts, blogs, email newsletters, visuals, video clips that inspire travel.

• Manage social media presence: schedule, engage with audience, analyze performance, optimize content.

• Collaborate with travel partners, hotels, tour operators, influencers, and other stakeholders to build partnerships and co-promotions.

• Conduct market and competitor research to understand trends, traveler preferences, and help tailor offerings.

• Assist in managing marketing budgets and tracking ROI, conversions, cost per lead, etc.

• Organize or support events, travel fairs, trade shows, or promotions to drive visibility.

• Monitor metrics: website traffic, social growth, bookings/inquiries, and use insights to refine strategy.

Required Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Travel & Tourism, Hospitality or related field.

• 2-4 years of relevant experience, ideally in travel / tourism / hospitality or a related sector.

• Strong digital marketing skills: social media, content creation, email marketing, community management.

• Excellent written & verbal communication in English; additional languages (Arabic, etc.) a plus.

• Creativity, eye for design or storytelling; ability to produce engaging travel content.

• Analytical mindset: able to work with metrics, track performance, optimize campaigns.

• Good organizational skills; able to manage projects, collaborate with multiple stakeholders.

What We Offer

• A chance to build your skills in travel & tourism, working on campaigns and content that reach real customers.

• Exposure to both digital and offline marketing channels in a growing industry.

• Opportunity for growth, learning, and exposure to travel partners, influencers, and brand-building.

• Competitive salary & benefits (depending on experience). Based on similar roles, Marketing Specialist salaries in UAE often range from AED 4,000-AED 10,000+ per month depending on experience and industry. Naukrigulf+2Naukrigulf+2

Location & Work Conditions

• Based in UAE office (e.g. Dubai / Abu Dhabi), with occasional travel or field work (events, site activations).

• Standard working hours with occasional requirements for extra effort during campaigns or peak travel promotions.

• Hybrid or remote flexibility may be possible depending on company policy.

Growth & Career Path

• With strong performance, you could move into Senior Marketing Specialist, Marketing Manager, Brand Manager, or roles with broader responsibility in destination or product marketing.

• Potential specialization in digital marketing, influencer relations, travel content design, or channel strategy.

How to Apply

When applying via GulfTalent for Marketing Specialist – Travel & Tourism (#499329), ensure your CV highlights:

• Travel or tourism-related marketing / campaign experience

• Examples of content & social media performance or campaign results

• Any partnerships, influencer or travel-trade experience

• Tools & platforms you have used (e.g. social media, content management, analytics)

👉 Apply Here – Marketing Specialist – Travel & Tourism | Dubai